Using Persona-Building to Define Target Audience

A Persona template helps you and your team analyze and understand your target audience when designing a product, feature, or service. By identifying specific traits of your audience, you and your team can better understand what motivates your target audience into making a decision. The Persona template ultimately helps identify opportunities to appeal to your client’s needs.

Building a persona includes several variables, such as:

  • Needs and expectations
  • Technology used
  • Brand/product preference
  • Frustrations
  • Motivation
  • Solution

Let us know if you’ve used the Persona template and how it’s helped you or your team. Reply down below!

Where to Next?

Not what you were looking for? Reply below or Search the community and discover more Bluescape.