Using Persona-Building to Define Target Audience

A Persona template helps you and your team analyze and understand your target audience when designing a product, feature, or service. By identifying specific traits of your audience, you and your team can better understand what motivates your target audience into making a decision. The Persona template ultimately helps identify opportunities to appeal to your client’s needs.

Building a persona includes several variables, such as:

  • Needs and expectations
  • Technology used
  • Brand/product preference
  • Frustrations
  • Motivation
  • Solution

Let us know if you’ve used the Persona template and how it’s helped you or your team. Reply to this topic.