Working Backwards for Product Development

Working Backwards helps your Product Development team scope and plan projects by focusing on the customer’s needs first, then determining milestones and action items to achieve the goal. This customer-centric methodology, developed by Amazon, is used by organizations who want to ensure their products meet customer needs first rather than designing a product and then trying to find customer use cases for the solution.

The template is specifically designed to work from right to left. You are beginning with the vision of the finished product and moving to tactical action items to start the project. Don’t forget to think critically about the key milestones and potential blockers that could prevent your team from reaching the milestones.

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